Highwater Training & Consulting

Custom specialized training in Sales,
Sales Management, Marketing, Business Communications
Organizational Behaviour, Consumer Behaviour

One of the frequent arguments against investing in professional developments is "What happens if I train my people and they leave?". A better question is "What happens if you don't train them and they stay?"


As a certified Adult Educator (CACE) John Flood has over 13 years of facilitation, training and development experience. Highwater Training & Consulting started in 2002 and continued to grow until 2004 when Red River College offered John a faculty position in the Business and Management department. In 2015 Highwater Training & Consulting was reborn with a stronger focus of Sales and Marketing training and staff development.

The foundation of Highwater Training is John's 20 years of business experience. This includes: 11 years of business to business sales and marketing experience and eight years of retail / management experience.



Certified Adult Educator - CACE
Advanced Certificate / Major in Marketing and Management
Certificate Commerce & Industry Sales and Marketing


Highwater Training & Consulting offers custom courses, workshops, and consulting to fit every need and budget. Customers can choose from one-on-one in the field sales calls; one or two hour lunch and learn; morning, afternoon, or evening workshops or full day or week long programs. Each program is fully customized for every customer. As a professional trainer, John has delivered and facilitated training in the areas of...

Previous Customers Include...

Manitoba Public Insurance
Red River College
Patal Vocational College
Boeing Canada
Standard Aerospace
Heartland Credit Union


How Effective is Training?

Laurie Bassi measured how well employees are trained and developed (Delahoussaye, et al., 2002). She writes that organizations that make large investments in people typically have lower employee turnover, which is associated with higher customer satisfaction, which in turn is a driver of profitability (p22).

A second driver is manager proficiency - good managers determine if people stay or go, and this is also influenced by training and development. She further writes that the education and training variable is the most significant predictor of an organization's success as compared to price-to-earning ratios, price-to-book statistics, and measures of risk and volatility.


Contact Me

To learn even more about my services and rates, please feel free to contact me!